1. Demographers tell us that households in the United States are growing in number, shrinking in…

1. Demographers tell us that households in the United States are growing in number, shrinking in size, and changing in character. Assume that you are the vice president of marketing for a corporation that manufactures chairs and sofas, say La-Z-Boy Corporation. What specific implications do these changes hold for your company?

2. Most readers of this text fall either in the Gen X or Gen Y age categories. Just because you share this one commonality with all other Gen Xers or Gen Yers, does this one piece of information about you and your cohorts represent a sufficient basis on which a marcom practitioner might aim its advertising efforts?

 

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