1. Have you ever viewed a CD-ROM or DVD advertisement? If so, what are your views on why this…

1. Have you ever viewed a CD-ROM or DVD advertisement? If so, what are your views on why this form of advertising was or was not effective?

2. Describe your use, if any, of yellow-pages advertising in recent weeks.

3. Assume you are the proprietor of a sports bar in a community of, say, 250,000 people. Can you offer any good reasons for not advertising your business in the yellow pages?

 

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