1. What, if anything, should Mattel’s CEO have done differently in this scenario/case to have…

1. What, if anything, should Mattel’s CEO have done differently in this scenario/case to have prevented and/or avoided the resulting crisis? Explain

2. Describe a recent crisis that involved a product. Which phase of the crisis management model do you believe is the most important for all involved stakeholders? Explain.

 

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