2.IMC Project 1 answer below »

Your task is to develop an Integrated Marketing Communications plan for a product – real or created. It must compete in the real world. The focus of the project should be the IMC plan. Please demonstrate an understanding of the environment within which it competes, but the emphasis will be on how you plan to promote your product or service. Examples of the promotion tools will enhance you mark as well as elements of creativity.
Topic is 'Coca-Cola' Page is 10-15.

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