A-1 MARKETING PLAN KNOWLEDGE According to Arthur R. Kydd, CEO of St. Croix Venture Partners, what se

A-1 MARKETING
PLAN KNOWLEDGE

According to Arthur R. Kydd, CEO of St.
Croix Venture Partners, what sets a potential successful idea, product, or
technology apart from all the rest is __________ and __________.
a. time; money
b. markets; marketing
c. creativity; hard work
d. originality; financial backing
e. R&D; products

A-2 MARKETING PLAN COMPREHENSION

Arthur R. Kydd, CEO of St. Croix Venture
Partners, receives 200 to 300 requests for venture capital or seed money each
year and only selects two or three to invest in. He believes if you have a real product with a
distinctive point of difference that satisfies the needs of customers, you may
have a winner. The way to demonstrate
this to him is to
a. create a prototype and
test it in the real world.
b. submit a quality résumé that demonstrates the likelihood of future
success.
c. develop a well-written marketing or business plan.
d. make a list of all the other ideas you have, including this one.
e. ask for an informal interview.

A-3 MARKETING PLAN KNOWLEDGE

A __________is a
road map for the marketing activities of an organization for a specified future
time period, such as one year or five years.
a. marketing plan
b. mission statement
c. operation plan
d. business plan
e. marketing dashboard

A-4 MARKETING PLAN COMPREHENSION

There is no single “generic†marketing plan that
can apply to all organizations or all institutions. Rather, the specific format for a marketing
plan for an organization depends on the following: the industry, the kind and
complexity of the organization, and
a. the time frame.
b. the competition.
c. available resources.
d. the target audience and purpose.
e. the financial investment needed.

A-5 MARKETING PLAN COMPREHENSION

There is no single “generic†marketing plan that
can apply to all organizations or all institutions. Rather, the specific format
for a marketing plan for an organization depends on the following: the
industry, the target audience and purpose, and
a. the time frame.
b. the competition.
c. available resources.
d. the financial investment needed.
e. the kind and complexity of the organization.

A-6 MARKETING PLAN COMPREHENSION

There is no single “generic†marketing plan that
can apply to all organizations or all institutions. Rather, the specific format
for a marketing plan for an organization depends on the following: the target
audience and purpose, the kind and complexity of the organization, and
a. the financial investment needed.
b. the time frame.
c. available resources.
d. the industry.
e. the competition.

A-7 MARKETING PLAN COMPREHENSION

Which of the following statements about
marketing plans is most accurate?
a. A marketing plan has
little or no value unless it projects plans at least ten years into the future.
b. It is important to use the exact market plan format regardless of
the product or industry.
c. Although sales figures will vary greatly, the marketing plan for a
small family-owned food store will be almost identical to the marketing plan of
a large supermarket chain, if written correctly.
d. Although the target audience and purpose affect the design of a
marketing plan, the type of industry plays a relatively small, if any, role in
its design.
e. In truth, no single “generic†marketing plan applies to all
organizations or all situations.

.

A-8 MARKETING PLAN COMPREHENSION

The format for a marketing plan for an
organization depends on the following: (1) __________, (2) the kind and
complexity of the organization, and (3) the industry.
a. the time frame
b. the competition
c. the available resources
d. the target audience and purpose
e. the financial investment needed

A-9 MARKETING PLAN COMPREHENSION

The format for a marketing plan for an
organization depends on the following: (1) the target audience and purpose, (2)
__________, and (3) the industry.
a. the time frame
b. the competition
c. the available resources
d. the financial investment needed
e. the kind and complexity of the organization

A-10 MARKETING PLAN COMPREHENSION

The format for a marketing plan for an
organization depends on the following: (1) the target audience and purpose, (2)
the kind and complexity of the organization, and (3) __________.
a. the financial investment
needed
b. the time frame
c. the available resources
d. the industry
e. the competition