a. Do you see any limits to Starbucks’ growth? b. Would drive-through windows make Starbucks more… 1 answer below »

a. Do you see any limits to Starbucks’ growth?

b. Would drive-through windows make Starbucks more attractive or less attractive? Why?

c. Several recent surveys have found that Starbucks coffee in blind taste tests is not rated any higher by consumers than McDonald’s, Dunkin’ Donuts, and some local coffee houses. Yet, Starbucks continues to command a price premium. Discuss.

 

 

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