a. How could the promotion of UK Hoover have been better designed? Be as specifi c as you can. b….

a. How could the promotion of UK Hoover have been better designed? Be as specifi c as you can.

b. Given the fiasco that did occur, how do you think Maytag should have responded?

c. ‘Firing the three top executives of UK Hoover is unconscionable. It smacks of a vendetta against European managers by an American parent. After all, their only ‘crime’ was a promotion that was too successful.’’ Comment on this statement.

 

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