a. “Starbucks’ unspoken strategy for repeat business is coffee so strong in caffeine that… 1 answer below »
a. “Starbucks’ unspoken strategy for repeat business is coffee so strong in caffeine that customers become addicted to it like tobacco. Is this a good citizen?” Comment.
b. “[With Frappucinos] That’s when we discovered we were bringing people into the stores that hadn’t had coffee before.” These words of Michelle Gass have interesting implications. Evaluate them on several dimensions.