An effective elevator speech is specific and has the capacity to â??sellâ? your business concept qu

An effective elevator speech is specific and has the capacity to “sell†your business concept quickly to your classmates who will play the role of venture capitalists. The elevator pitch is designed to be brief but is a specific statement about your startup investment opportunity. The idea is to be able to sell your idea to a potential investor in an elevator going up or down about 30 floors, about 2 minutes. It should also include the amount of startup cash or resources you would be requesting of a potential investor. Please refer to “The Thoughtful Entrepreneur†(p. 242) and to the notes in the “Written Assignments†in the Course Information Tab.

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