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MKT2001 (Marketing Communications)
Assessment, S2 2017
The assessment for Marketing Communications consists of two assignments and an examination. The assessment details are given below. Description Marks out of Wtg (%) Due date Assignment 1: Case study 50 20% 08 August 2017 Assignment 2: IMC plan (written report, approx. 2500 words) 100 40% 05 September 2017 Two-hour final examination 40 40% End of semester 2
Assignment 1: Case Study

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