Article Summary and Critical Evaluation Follow the requirement to write 1000words business essay….

Article Summary and Critical Evaluation

Follow the requirement to write 1000words business essay. APA format

You will need to read an article which is given and write an essay based on the article you read.

Please read all instructions very carefully.

The article and the summary of the article is given.

The template is given to.

All the work has to be 100 percent original and professional.

Any kind of plagiarism will not be accepted. REQUIREMENTS

 no plagiarism business 1000words refs and cite outline Answer preview……………

The need for ensuring an increase in market share by many businesses globally has led to many companies’ investing heavily in creativity and innovation faster than the customer’s needs evolve. This has made many companies to produce products which are very sophisticated, too expensive and too complicated for many customers. Clayton Christensen introduced disruptive innovation to describe the process in which many businesses products and services usually take root in simple applications at the bottom of a particular market and relentlessly move to the top of the market leading to the displacement of the already established businesses (Markides, 2006). Some examples of disruptive innovation in a market may include a disruptor which is a personal computer with a disruptee of mainframe and minicomputers.………

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