B7840 Strategy Formulation, Implementation, And Evaluation Week 5

Assignment 1: Discussion—Development and Marketing of Products and Services for Global Markets Globalization is transforming the way products and services are marketed internationally. It affects international business activities, industries, products and services in different ways. Managers need to reevaluate constantly the marketing strategies and their portfolio of offerings, and decide what and when changes are needed. Using the University online library resources, locate a minimum of four different scholarly sources on developing and marketing products for a globalized marketplace and:

•Assess the impact of globalization on marketing activities.

•Analyze the elements that can influence international promotional strategies and the choice of portfolio offerings.

•Examine the factors that can impact international distribution strategies.

•Give examples to illustrate your answers.

Write your initial response in 300–500 words. Your response should be thorough and address all components of the discussion question in detail, include citations of all sources, where needed, according to the APA Style, and demonstrate accurate spelling, grammar, and punctuation Do the following when responding to your peers:

•Make sure your writing ◦is clear, concise, and organized; ◦demonstrates ethical scholarship in accurate representation and attribution of sources; and ◦displays accurate spelling, grammar, and punctuation.

Grading Criteria Maximum Points Quality of initial posting, including fulfillment of assignment instructions 16 Quality of responses to classmates 12 Frequency of responses to classmates 4 Reference to supporting readings and other materials 4 Language and grammar 4 Total: 40

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