Case analysis

Case analysis

Please read the following HBR article

7 Marketing Technologies Every Company Must Use (Links to an external site.)Links to an external site..

https://hbr.org/2014/11/7-marketing-technologies-every-company-must-use

In this reading, author points out the low adoption rate of marketing technology. In the complex landscape of technologies and numerous technology providers, how can a business avoid feeling “overwhelmed”?

1 page need to be done on word file .