Written case analyses should be no more than 5 pages, excluding any appendices and diagrams attached. All papers should be typed double-spaced using a 12-point font with a one-inch margin on all sides, including a cover page with the name of the case and the last 4 digits of the student ID#.
The following criteria will constitute the core elements for evaluating case analyses: completeness, clarity of expression, relevance, integration, and insight. All written assignments are due at the beginning of the class session, and considering the availability of word-processing tools, appropriate grammar, punctuation, sentence structure, and spelling are expected.
To summarize what’s to come, here are some important guidelines for your written case analysis:
- Read the case more than once. Figure out and explain what the most important issues are.
- You do not need to conduct outside research for the case analysis. In fact, you should pretend that you are facing exactly the same situation and information presented in the case.
- Conduct a comprehensive analysis of the current situation and alternatives. In other words, make sure you consider the key external and internal factors affecting the entrepreneur (do not leave any critical variables out of the analysis). The case analysis framework we discuss in class provides an excellent template for use in the analysis.
- Identify the best alternatives available to the entrepreneur using the case data, logical reasoning, and creative thinking.
- Define and explain the course of action that you think the entrepreneur should follow. (Your conclusions should fit logically with your analysis of the situation). Explain how your suggestions may be implemented.
- The written analysis is limited to five, double-spaced typed pages plus exhibits. The analysis must be professionally written and presented.