Case assignment
Read the Case “The Walt Disney Company: Its Diversification Strategy in 2012?” and perform the following analysis:
- What is the Walt Disney Company’s corporate strategy? (20 pts)
- What is your assessment of the long-term attractiveness of the industries represented in Walt Disney Company’s business portfolio?(20 pts)
- What is your assessment of the competitive strengths of Walt Disney Company’s different business units? (20 pts)
- What does a Nine-cell Industry Attractiveness/Business Strength Matrix for Walt Disney Company look like? (20 pts)
- Evaluate the financial and operating performance of the Walt Disney Company. (20 pts)
Chapters 8 in your textbook provide detailed discussion of the topic/tool (Portfolio analysis) that you would need to know in order to complete this assignment.
