Case Study Forecasting Attendance at SWU Football Games Southwestern University (SWu), a large state college in the number-one ranking remained out of reach, at Stephenville, Texas, 30 miles southwest of t Worth metro town-gown relationship, the school is a dominant force in the 29,000 per game. Season ticket sales bumped up by 10,000 just tendanc ear increased. Prior to Taylor's arrival, attendance generally averaged 25,000 to at the five Saturday home games each y he Dallas/Fort plex, enrolls close to 20,000 students. In a typical small city, with more students during fall and spring than per. with the announcement of the new coach's arrival. Stephenville manent residents. and SWU were ready to move to the big time! The immediate issue facing SWU,however, was not A longtime football powerhouse, SWU is a member of the Big Eleven conference and is usually in the top 20 in college NCAA ranking. It was capacity. The existing SWU stadium, football rankings. To bolster its chances of reaching the elu- built in 1953, has seating for 54,000 fans. The following table sive and long-desired number-one ranking, in 2008 SWU hiredindicates attendance at each game for the past six years the legendary Billy Bob Taylor as its head coach. Although
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