Map a network of internal and external influencers who can advocate for the brand messaging strategy. Scenario
You are a marketing coordinator for a beverage company. The marketing manager for Viteze, a new brand of vitamin drinks about to be launched, asks you to partner with the brand manager in developing an integrated marketing communications campaign. You and the new brand manager have sent out both a newsletter and an email regarding the new product to your company to inform all interested personnel. You have also used the brand architecture your group has developed to create content for materials that will feature your new product in an integrated communication campaign.
Internal communications to leadership and preparation of materials for potential customers have sharpened the focus of your team’s agenda. You are aware, however, of the importance of the entire organization being integrated in its communications about a brand. Key figures in the organization can use influence and persuasion to overcome any internal resistance. You therefore decide to create a report to the brand manager describing the key influencers in the organization.
Create a report to the brand manager that maps a network of internal and external influencers who can advocate for the brand messaging strategy. This is needed to schedule for a pre-meeting before providing recommendations about your new product to the marketing team.
Your report should be 2-3 pages in length, written with professional language, and use proper spelling/grammar.