Prepare a report based on the following cases:
To assess knowledge, understanding and capability of preparing organizational strategy for a new company by identifying threats and opportunities in the market.
The main objective of this course work is to:
Identify threats and opportunities in the market by using SWOT analysis.
Apply knowledge for strategy formulation related to organisational strengths and weakness
Analyse knowledge for developing an alternative strategy by using TOWS matrix.
Part 1 identify a company in construction and property which has launched a new business in Muscat. Perform SWOT analysis for the firm to identify main threats and opportunities in the market
Part 2 Formulate strategy for the above company by relating organisational strengths and weakness to environmental threats and opportunities identified through SWOT analysis
Part 3 Develop an alternate strategic plan for the above company by using TOWS matrix.
Marking Criteria for the report:
Introduction: Should state about the company, Vision, Mission, objectives & about the market.
Strengths, weaknesses & their discussion
Opportunities, threats & their discussion
Strategy Formulation with justification
TOWS Matrix (Alternative strategies with justification)
Conclusions: A short, logical summing up of the theme(s) developed in the main text. Must conclude based on body of report and should not be a general conclusion.
References/ Bibliography and appendices (if appropriate): Details of published sources of material referred to or quoted in the text
The word count for this coursework is 3000 words
Content and style of presentation of report is as per the college general requirement.
The assignment is to be carried out individually
Evaluation will be done individually.
Pictures downloaded or copied from websites will not be accepted.