The paper is about trying to bring the streaming service Netflix into China.
Define the target market and make a profile of the customers of the company. The target market definition of the company may begin with segmentation. If the market is segmented then elaborate the basis for segmentation and define each segment and its characteristics. If the company does not have segmented markets then investigate and determine if segmentation is possible. 1 to 2 pages. Use sub-heads and paragraphs, as needed.