Differentiate between short-term, intermediate-term, and long-term strategies.

In 2-3 paragraphs, discuss recommendations for making general improvements to Coca-Cola as a retailer.
Make sure to:
Differentiate between short-term, intermediate-term, and long-term strategies.
Develop strategies that are feasible and affordable to implement. 
Also, please include your opinions on the following questions:
What do market factors you think might impact Coca-Cola in the future?
Do you think Coca-Cola has the potential to maintain or grow its position in the marketplace?

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