Discussion board marketing, marketing homework help

A few sentences review of the article below.

Read the article “Market Research can no Longer Predict What Consumers Will Like” http://qz.com/174319/market-research-can-no-longer-predict-what-consumers-will-like/ and then provide a detailed insight into your opinion of the subject. Is it true? If so when might it be true? How can marketers develop alternative ways to determine consumer behaviors?

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