Why some experts may believe that Apple failed to capitalize properly on iphone’s 10th anniversary?

Marketing Assignment Article Reading And Analysis DUE In 10 Hours

Please read the WSJ article posted and respond to the following questions.This assignment does not have a minimum word requirement; however, be sure to be clear and thorough in your responses. Also, be sure to rewrite the questions in the file and provide your responses separately.

QUESTIONS:

  1. Why some experts may believe that Apple failed to capitalize properly on iphone’s 10th anniversary?
  2. What are the challenges associated with Apple’s decision to unveil three phones?
  3. How would you have your team develop and unveil phones differently in 2017 if you were the CEO of Apple?

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