Have two questions and need a separate answer for each. I will also need a reference for each question. Q1.Analyzing outcomes from previous months is a helpful step in refining projections and a p

Have two questions and need a separate answer for each.  I will also need a reference for each question.

Q1.

Analyzing outcomes from previous months is a helpful step in refining projections and a process. Discuss the importance of evaluating the competition and continually refining your position in the market to maintain an advantage. 

Q2.

What are the various types and functions of marketing intermediaries? Which are more important for large business and why? Which are more important for the small business and why? How could additional marketing channel options in the simulation help you better serve your target market?