Hospital Marketing Comparison and Marketing Plan

Course project is to create a Hospital Marketing Comparison and Marketing Plan for the following hospitals:

Mount Sinai Medical Center

4300 Alton Road

Miami Beach, FL 33140

(305) 239-9552

www.msmc.com

Jackson Health Systems

1611 Northwest 12^th Avenue

Miami, FL 33136

(305) 585-1111

http://www.jacksonhealth.org/jackson-memorial.asp

University of Miami Hospital

1400 Northwest 12^th Avenue

Miami, FL 33136

www.umiamihospital.com

The plan must contain the following:

1. Analyze market research in the health care environment to develop a marketing plan that is in line with a strategic plan.
2. Analyze competitive forces in the market place in determining strategy.
3. Analyze common internal sources of quantitative information utilized in strategic decision making.
4. Analyze critical strategic challenges facing the health care organization.
5. Describe the last new service offered at each hospital and how they were marketed.

• Executive Summary and Table of Contents.
• Opportunity and Issue Analysis.
• Objectives.
• Marketing Strategy.
• Action Programs.
• Financial Projections.
• Implementation Controls.
• Written communication: Written communication is free of errors that detract from the overall message.
• APA formatting: Resources and citations are formatted according to APA style and formatting (6th Edition).
• Number of resources: Minimum of 5 resources.
• Length of paper: Minimum of 10 typed double-spaced pages.
• Font and font size: Arial, 10 point.