In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers, and the solution the new product will deliver.

 

MGMT 422 week 2 Individual project 

Deliverable Length: 3-5 pages

Consider the following scenario:

Develop a written proposal outlining a specific product or service idea you have as the product manager for Triangle Solutions. Triangle’s company type and product area have been left unspecified in order to allow you creativity in invention of your own product ideas and exploration of areas of interest in the market. You may not use the same area or idea used in previous assignments. Be sure to include the following in your response:

1. In the proposal, make a case for your new Triangle Solutions product that clearly states the need in the market, the pain points felt by customers, and the solution the new product will deliver.
2. Research      the industry and market for the product providing data on the target      market’s size, potential growth and relative demographics of the client      base, as well as major competitors or obvious potential regulatory issues      such as environmental.
3. Provide      some ideas for marketing strategies may be used to effectively introduce      this product to the market. What channels will be used? What aspect(s) of      the product should be emphasized? How will it be priced? How will these      approaches achieve results?
4. Approach      this from an entrepreneurial prospective as if you are launching a new      venture without your company’s support.

Your Word document should be 3-5 pages and segmented into paragraphs addressing each section. Any assertions should be backed up with actual data and referenced in APA citation style.

Please submit your assignment.