For Part II of this project, you will draft a one to two page internal memorandum to the Vice President of Marketing, Stella Delgado that does the following:
(If you are not familiar with how to write a memo, consult your book or this wiki:
· Identifies and addresses key concerns or problems with the current site?
· Recommends and outlines specific changes to the website?
· Provides a discussion as to how the recommended changes will improve the effectiveness of the website and why?
Some things to keep in mind when drafting your memorandum:
· Stella Delgado is to whom you will write the memo, while your classmates and instructor are your secondary audience.
· Your memorandum should include all the essential elements and conventions of a memo including: identifying information, purpose statement, relevant headings, summaries, background information, highlighted action items, effective organization, and tone.
· Your memorandum must look professional and be free of grammatical and typographical errors. It should follow general formatting standards for memorandums.
· You may utilize information from Part I of your site analysis for your memorandum.
Website I choose: