learn about marketing is the actual creation of a marketing plan for a product or service.

Please check the attachment , If you please i need the following :

1-Harvard Referencing form

2- 3000 word(+-10%) excluding references , tables , outline , cover page

3-Plagiarism is an Offense (its applied on turnitin)

4- 20 Credible References or sources

5-Attached you can find all the course work and the points to be included

Thank You

PLEASE READ THE ASSIGNMENT CAREFULLY BEFORE ACCEPTING IT

ONE MORE IMPORTANT NOTE : You should consider that the bank is not found in the new country market and you should introduce it to the market

Assignment

An effective way to help students learn about marketing is the actual creation of a marketing plan for a product or service. This coursework is designed to accomplish such a task. Therefore, You are required to make a Marketing Plan to Get the British Bank LLOYDs and introduce this Service to the Lebanese Market    ( as for you the tutor you can make this plan for a similar country of your knowledge ).

The Marketing Plan is to be composed of minimum 3000 word (+-10%)

Font : Times New Roman size 12

JUST FOLLOW THE BELOW OUTLINE

OUTLINE                                                         

  1. Executive summary                                                                                         Page #
  2. Situation analysis                                                                                             Page #
    1. Market Summary
    1. SWOT analysis
    1. Competition
    1. Service Offering
    1. Keys to Success
    1. Critical Issues
  • Marketing strategy                                                                                          Page #
    • Mission     
    • Marketing Objective
    • Financial Objective
    • Target Markets
    • Positioning
    • Strategies
    • Marketing Program
    • Marketing Research
  •   Financials                                                                                                          Page #
    • Break-Even Analysis 
    • Sales Forecast
    • Expense Forecast
  •   Controls                                                                                                          Page #
    • Implementation          
    • Marketing Organization
    • Contingency Planning
  • Conclusion

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