The assignment is a one-page paper detailing your observations of marketing aspects at a retail store. In other words you are to list, via bullet points, those things that the store does to help in marketing their products. Begin your paper with the name of the retail store and why you chose it, then list what you observed (in bullet point fashion) and next to each item your thoughts ( in just a few words) as to if it is effective to motivating you in some way to buy and like the store, or dislike shopping at this store. This should be an enjoyable activity and help you realize the wide number of factors in the retail store that are used to motivate your buying behavior.

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