Mobile eMarketing Strategy Mission Statement eMarketing Strategy Mission Statement Company Name Comp

Mobile eMarketing Strategy
Mission Statement

eMarketing Strategy
Mission Statement

Company
Name

Company Description

This area is for a brief description of the company in terms of
products, services, and number of employees.

Analzye & compare Competition
This is the area to analyze the two competing companies. Additional
areas can be added to the table or changed if they do not apply.

Mobile App
Analysis

Mobile Apps

Company #1

Company # 2

Do they offer a Mobile
App?

App is available for what
tablets?

App is available for what
smartphones?

What is the functionality
of the app?

Does the app gather
customer information?

Can you order via the
app?

Ease of Use

Other options

Demographics
& Target Audience

Research the
demographics of the potential audience and explain how and why those
demographics would alter your mobile e-Marketing strategy.

Explore
demographics in terms of age, gender, income, career, and more.
Demographics
should always be very descriptive, the object is to describe over 50% of
your customer base not 100%.

SWOT Analysis for
Company

S – Strengths

W – Weakness

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One
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Two
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Three
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Four
·
Five

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One
·
Two
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Three
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Four
·
Five

O – Opportunities

T – Threats

·
One
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Two
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Three
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Four
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Five

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One
·
Two
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Three
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Four
·
Five

What are the three (3) opportunities for your company?

Implementation Strategy

Suggest how an
e-Marketing strategy could be implemented for the company to include the
utilization of mobile devices.

Will
the apps be developed in-house or will you hire a company to hire them?
And why.
If
you develop in-house what tools will you use to make it happen?
If
you hire a company to handle the Mobile Marketing apps, who will you use?
And why.

Current Trends in
Mobile eMarketing

Research at least
three (3) trends in mobile e-Marketing and describe how those trends
should be addressed in the implementation of a mobile e-Marketing
strategy.

Look
at current trends to determine where mobile eMarketing is going.
Explore
text messaging marketing and more.

Security of
Mobile Apps

Determine the steps
that need to be taken to ensure the safety and security of the consumers
of your product. Explain your reasoning.

Anytime
we do anything online security is a factor. How will you go about
maintaining the security of the app and customer information.

References

Use at least three (3) quality resources in this assignment. Note: Wikipedia and similar Websites do
not qualify as quality resources.

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