Design a minimum of 500-words about your New product.
Starbucks coffee will launch a beverage ‘using coffee grown from sustainable farming that improves the quality of life for farmers and society as a whole’.
Create a Starbucks product for the China market and Include the following:
- Definition of product or service.
- Description of product or service–marketing message.
- Why the product or service needs to be introduced or refreshed (target audience).
- Address competition in each region and how the new product or refresh provides a competitive advantage.
Cite a minimum of two peer-reviewed references.
Format your assignment consistent with APA guidelines.