New Product launc

Design a minimum of 500-words about your New product.

Starbucks coffee will launch a beverage ‘using coffee grown from sustainable farming that improves the quality of life for farmers and society as a whole’.

Create a Starbucks product for the China market and Include the following:

  • Definition of product or service.
  • Description of product or service–marketing message.
  • Why the product or service needs to be introduced or refreshed (target audience).
  • Address competition in each region and how the new product or refresh provides a competitive advantage.

Cite a minimum of two peer-reviewed references.

Format your assignment consistent with APA guidelines.

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