PR proyect

Length: 2,000 – 2,500 words

You must use the guidelines provided below. However, here are a few headings for you to think about. Your program should be presented in business report format.

Successful campaigns will be easy to understand, simple to implement, comprise measurable objectives and be of significant interest and relevance to the target audience. Upon completion, a written PR Plan of 2,500-3,000 words (approx. 15 pages), not including tables and the appendix, and in a font size and type of your choice.

Your PR Plan will comprise the following sections:

• • • Executive summary
    • Contents Page
    • Introduction
    • Research and development
    • Situational analysis
    • Goals and objectives
    • Key target publics
    • Strategy
    • Tactics