Section One – Executive Summary – 5 points.
Outline the key findings, challenges, and recommendations in summary form (1-2 pages). This should include a strong use of terms learned in class (e.g. “competitive advantage”).
Section Two – Introduction/Background – 5 points.
Answer the questions:
When did they start/history?
What is their primary business? (and briefly describe the industry)
Who are its main competitors?
Be concise and precise. (don’t copy/paste off its website or Wikipedia.)
Approximate page length = 1 page.
Section Eight – Mental Map – outline root cause, accompany with a narrative – 10 points.
Section Nine – Best Solutions – 10 points.
List what you believe to be the best 3 solutions/strategies. Rank order them.
Label each solution by its strategy name (ex: horizontal integration).
List the 3 pros and 3 cons of each strategy.
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