See if you can demonstrate the risky shift. Get a group of friends together and ask each to…

See if you can demonstrate the risky shift. Get a group of friends together and ask each to privately rate the likelihood, on a scale from 1 to 7, that they would try a controversial new product (e.g., a credit card that works with a chip implanted in a person’s wrist). Then ask the group to discuss the product and rate the idea again. If the average rating changes, you’ve just observed a risky shift.

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