Read case then answer the question 3 page Case: Starbucks and Conservation International
(1) What is the rationale for Starbuck’s collaboration with Conservation International on the Chiapas coffee project in Mexico?
(2) What are the key success factors to the Starbucks – Conservation International partnership?
(3) How does Starbuck’s relationship with Conservation International compare to that of its relationship with the Fair Trade Movement organizations Global Exchange/TransFair? In that regard, do the criticisms against Starbucks make sense to you?