Simple Business Case Study

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Read case then answer the question 3 page Case: Starbucks and Conservation International

Discussion Questions:

(1) What is the rationale for Starbuck’s collaboration with Conservation International on the Chiapas coffee project in Mexico?

(2) What are the key success factors to the Starbucks – Conservation International partnership?

(3) How does Starbuck’s relationship with Conservation International compare to that of its relationship with the Fair Trade Movement organizations Global Exchange/TransFair? In that regard, do the criticisms against Starbucks make sense to you?

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