Sports Management

You have read the brief 1-page case study on the struggles of the USAFL. Now, please draft and submit your detailed responses to the following questions:

1) How can Hudson create awareness, and generate interest in Aussie Rules? As you recall, it’s a brand new league, so what’s the most efficient way for Hudson to inform the public?

2) What community groups should Hudson target as part of his marketing campaign? In other words, what segment of the population is more likely to become involved with Aussie Rules, either as participants or supporters?

3) What stake holders (sponsors) should Hudson approach for help in order to reach USAFL’s goals?

4) Please explain how Hudson should position Aussie Rules, so that the sport is seen as a reasonable alternative to American football, baseball, basketball, and hockey?

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