1 Summarize the history of modern media research
2 Assess the role of research in contemporary mass communication
3 Critique issues and controversies in contemporary mass communication
4 When did people become concerned about the effects of media?
5 When did systematic research into media effects begin?
6 What is the difference between society-making and segment-making media?
7 Do industry professionals have the ethical responsibility to produce society-making media rather than segment-making media? Why or why not?
8 What is the history of modern media?