what is the target market for this product?

 

Strategic Marketing Discussion 3

Please help with answer and keep answer within 3-4 paragraph:

Have a look at the    collegiate edition launched by Keurig.

In your opinion, what is the target market for this product? (Refer to some of our typical segmentation variables such as  demographics, psychographics, behaviors, values, and attitudes). What are the unique benefits offered by this product (if any)?

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