Case Study #2
TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial
This discussion of the TerraCog Global Positioning Systems: Conflict and
Communication on Project Aerial briefcase focuses on the reasons why the project group is
unable to come together and make a “go/no-go” decision on Aerial. The five areas that are
specifically examined for the root of the group’s failure include group goals and objectives vs.
individual goals and objectives; group structure; group conflict and conflict management;
decision making and problem-solving in groups; and project/team leadership. As the case study
develops, the need for clear group goals and objectives becomes even more important, and
without them the group cannot pull together to make a decision. The group needs a strong
leader, which they do not have, to pull the team together and form a common goal.
Group Goals and Objectives vs. Individual Goals and Objectives
Each member of the Aerial Pre-Launch Meeting group has their own individual career
goals and objectives that conflict directly with the goals and objective of the group. Carl Larson
and Frank LaFasto found “a clear and elevated goal” to be the top attribute of how and why
effective groups develop (Engleberg & Wynn, 2013). Because each team member has their own
individual goals and objectives, and the group does not have a clear goal, the group is unable to
come to a consensus on the right path forward for Aerial.