understand the core concepts of marketing strategy including the marketing plan, corporate culture, the value chain, generic growth strategies, SWOT analysis, Porter’s three generic strategies, and the mission statement.

Individual Assignment #3

Due: Wednesday, April 4, 2018 by 6:25 pm EST

Objective:

1. Students will understand the core concepts of marketing strategy including the marketing plan, corporate culture, the value chain, generic growth strategies, SWOT analysis, Porter’s three generic strategies, and the mission statement.

You will be responsible for:

· Compiling five (5) PowerPoint slides with information pertaining to the objective

· Information should be:

· Accurate

· Informative

· Understandable

· Professionally written

· The following is the format/content that should appear on each slide (points will be deducted for deviations)

Slide # Topic Content Points Possible – 50 Pts.
1 Title slide · Your team color

· Your name

· Your objective (the number and write out the full objective)

5 pts.
2 Information about objective · Present informative information that explains, provides examples, and demonstrates your knowledge about the objective

· Professional spelling and grammar

10 pts.
3 Information about objective · Present informative information that explains, provides examples, and demonstrates your knowledge about the objective

· Professional spelling and grammar

10 pts.
4 Information about objective · Present informative information that explains, provides examples, and demonstrates your knowledge about the objective

· Professional spelling and grammar

10 pts.
5 Exam Questions · Provide three (3) exam questions AND answers for your objective

· Professional spelling and grammar

15 pts.

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