What in-store characteristics could retailers use to enhance the probability of purchase among…
What in-store characteristics could retailers use to enhance the probability of purchase among individuals who visit a store? Describe each factor in terms of how it should be used, and describe its intended effect on the consumer for the following products: a) Perfume b) Ice cream c) Coffee after a meal d) Flowers from a supermarket e) B12 drinkable shots f) Motor oil
