What is Facebook’s business model? How is it currently making money? (

Part A is worth 25% of the total mark for this assignment.
What factors make it most likely that acquisitions will be the preferred method for entering a new industry? Fully explain and illustrate with an example(s).
Part B is worth 75% of the total mark for this assignment. Read the case study ‘Facebook, Inc.’ and answer the following questions:
What is Facebook’s business model? How is it currently making money? (20 marks)
Given Facebook’s competitive advantage, core competency and business model, is it possible to compete with Google’s dominance?How might it overcome the advantage Google has in the area of search advertising? (30 marks)
Given the increasingly important role that mobile will play in the Facebook machine, what should Sheryl Sandberg prioritize as she seeks to organize to maintain and grow Facebook’s competitive advantage in the mobile space? How does it help Facebook in competing with Google? (25 marks)
Click this link to read the case:https://cb.hbsp.harvard.edu/cbmp/pl/42988717/42988719/faabfd0d9787801d3377f2df