What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target?
MGMT 422 week 2 Discussion Board
Locate an advertisement for a food or beverage product on the Internet. Attach a copy of the advertisement or provide a URL to the ad with your response:
Explain the advertisements intent, and critique its effectiveness.
- What type of person—social class, culture, lifestyle, values/beliefs—does it intend to target?
- What consumer need is the advertiser trying to fulfill?
- How would you describe the ad’s effectiveness in targeting the consumer?
- Describe the persuasive technique being used in the ad (humor, sex appeal, shock appeal, etc).
- Would you recommend this technique for other products in the same category? Why or why not? If not, what products might be appropriate for this approach?
Suggestions for Responding to Peer Posts
Review a peer’s response that chose a product that was geared toward a different target market than the one that you chose.
- Do you agree with his or her statements about whether the advertisement was effective in targeting the consumer? Why or why not?
- If the technique used in the advertisement he or she selected was used for the product that you selected, do you think it would have been effective? Why or why not?
In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings.
For assistance with your assignment, please use your text, Web resources, and all course materials.
