When is it beneficial to conduct in-house research and when is it better to rely on publicly available research?

In-house Research versus Publicly Available Research
Read the How to Use Interesting Research to Help Market Your Business (Links to an external site.)Links to an external site. article. Describe the difference between conducting original in-house research and using publicly available research. When is it beneficial to conduct in-house research and when is it better to rely on publicly available research? Respond to at least two of your classmates’ posts.