Whether marketing creates or satisfies needs Q1 State the opposing ethical arguments about marketing

Whether marketing creates or
satisfies needs

Q1 State the opposing ethical
arguments about marketing: Does marketing satisfy or create customer’s needs
and wants? Compare and contrast these arguments in terms of benefits and
detrimental effects on individuals, businesses, and the societies or nations in
which they function Finally, evaluate the arguments, supporting your stance
for one argument over the other (20 points) (A 1-page response is required)

Q2

You are the marketing manager for
a video rental chain You have been asked to define the major competitive
spheres within which your company will operate Respond to the following
competitive elements (30 points) (A 2-page response is required)

1 Industry

2 Products
and Applications

3 Competence

4 Market
Segment

5 Vertical

6 Geographical

PS

You must appropriately cite all
resources used in your responses and document in a bibliography using APA style

Cited sources:

Kotler, P, & Keller, K
(2012) Marketing Management (14th ed) Upper Saddle River, NJ: Prentice Hall
Ch 1, 2

Reducing Barriers to Sun
Protection – Application of a Holistic Model for Social Marketing

McLeod, G, Insch, A & Henry,
J (Aug 2011) Australasian Marketing Journal, 193, 212-222

Retaining Customers Through
Relationship Quality: A Services Business Marketing Case

Myhal, Kang, Jikyeong, M &
John A (2008) The Journal of Services Marketing, 226, 445-453

Holistic Package Design and
Consumer Brand Impressions

Ulrich R O, & Keven M
(2008) Journal of Marketing: Vol 72, No 3, pp 64-81 doi:
101509/jmkg72364