You are required to critique a marketing communications campaign for an organisation of your…

You are required to critique a marketing communications campaign for an organisation of your choice. It is recommended that you select a campaign that is communicated across multiple media types. Whilst you are encouraged to select a campaign of your choice, famous campaigns include: `Share a Coke' (Coca-Cola), `The Man Your Man Could Smell Like' (Old Spice), `There's nothing like Australia' (Tourism Australia) or `Got Milk' (California Milk Processor Board).

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