You are the assistant to the CEO of a small textile firm thatmanufactures high-quality, premium pric

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You are the assistant to the CEO of a small textile firm thatmanufactures high-quality, premium priced, stylishclothing.  The CEO has decided to see what theopportunities are for exporting to France and has asked you foradvice as to the steps the company should take.  Whatadvice would you give to the CEO? . . .

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