you believe Americans are more cynical and less trusting today than they have been in the past?

Go this Website http://searchcrm.techtarget.com/podcast/Tips-for-customer-service-and-sales-to-build-customer-trust and listen to the podcast dealing with customer trust as it relates to call centers. I think you will find it interesting. In your posts, share your thoughts about what was said in the pod cast. In addition, respond to the questions below as appropriate.

Do you think that trust today is more or less important than it was a decade ago? Do you believe Americans are more cynical and less trusting today than they have been in the past? Do you think that trust can be cultural, that is some cultures are more trusting than others? How can firms engender trust to their customers? Is it freely given, or does it have to be earned.