After reading, reviewing, analyzing and evaluating the case study, pretend you are the CEO for Zappos. Develop a video that will be shared with a prospective buyer of your company explaining how Zappos delivers happiness. You may use any recording device that publishes a WP4 file. Within your video script, be sure to answer the following questions:
- Present Zappos’ strategy for delivering happiness to customers and employees.
- Describe the business model and marketing strategies. How are they impactful and meaningful to the buyer and employees?
- How do the business model and marketing strategies lead to profitability?
- Evaluate and explain why Zappos would be a smart acquisition.