8.19 Direct Claim: The Real Thing (Obj. 5) Like most consumers, you have probably occasionally… 1 answer below »

8.19 Direct Claim: The Real Thing (Obj. 5)

Like most consumers, you have probably occasionally been unhappy with service or with products you have used.

Your Task. Select a product or service that has disappointed you. Write a claim letter requesting a refund, replacement, explanation, or whatever seems reasonable. Generally, such letters are addressed to customer service departments. For claims about food products, be sure to include bar-code identification from the package, if possible. Your instructor may ask you to actually mail this letter. Remember that smart companies want to know what their customers think, especially if a product could be improved. Give your ideas for improvement. When you receive a response, share it with your class.