Read 3 articles and watch a video  https://www.hermanmiller.com/stories/why-magazine/shell-shorts/ https://www.businessinsider.com/a-chinese-company-3d-printed-10-houses-in-a-day-2014-4 https://www.co

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Read 3 articles and watch a video 

https://www.hermanmiller.com/stories/why-magazine/shell-shorts/

https://www.businessinsider.com/a-chinese-company-3d-printed-10-houses-in-a-day-2014-4

https://www.core77.com/posts/26986/true-id-stories-26-accidental-orange-and-the-democratization-of-the-scissors-26986

The format you are asked to use for all posts is called Triangle/Square/Circle.

  • Name three things that stood out for you and provide a reason why each one did;
  • Name one thing that squared (or resonated) with you and provide a reason why it did;
  • Name one thing that is still circling in your mind and provide a reason why it is.
  • Minimally 500 words, but no more than 1,000;
  • Informative reflection based on the most or all Readings and Viewings provided;
  • Opinion substantiated with facts and/or evidence;

What does a paradox mean in literature?

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A statement that contradicts itself.

Often a statement that sounds fanciful or silly because it contradicts itself, but that is also often true.

Provide a description of Modernism; then provide an explanation of the characteristics of Modernism. Be sure to touch on social, political,…

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Provide a description of Modernism; then provide an explanation of the characteristics of Modernism. Be sure to touch on social, political, historical or cultural issues that influenced Modernism. Then provide at least one example of a piece of literature from this period with a well developed analysis identifying why the selected piece is a good representation of the trend. (300 Words)

I want you to interview two older persons. They must be 60 years or older, and if you have elderly family or friends older than 75 years, that is even better. Try to talk to one male and one female, i

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I want you to interview two older persons. They must be 60 years or older, and if you have elderly family or friends older than 75 years, that is even better. Try to talk to one male and one female, if possible. Ask them what physical activity they were encouraged to participate during their childhood (about 5 to 14 years of age). What physical activities were they discouraged from participating in? By whom? (Parents, Friends, Teachers, Peers) Since becoming older, what are the changes they have noticed in their own body that has made them alter their way of moving. Ask them to be as descriptive as possible, including what were the reasons given. Please turn in a write up of about three or four pages. It can be in the interview format or as an essay.If you have any questions, please ask me in zoom class or email me.

Here are some sample questions to ask each older person: You can modify them as you see fit.

Name:(1)

Age:(1)

Where were you born? (1) Was it an urban/suburban/rural place? (1)

When you were growing up (about 5 – 14 years of age) what was the environment like in your home, neighborhood, and school? (3)

Who or what encouraged you to be active? (3)

Who or what discouraged you from being active? (3)

Were you active as a young adult? (1)

What changes have you noticed in yourself as you have become older? If they do not come up with an answer, help them by enquiring about their joints, muscles, strength, endurance, eyesight, hearing etc. (2)

How is your mobility different now compared to when you were in your 20s? (2)

Are you active now? (1) If yes, what do you do? If no, why? (2)

Any interesting facts/happenings in your life (3)

No grammatical or spelling mistakes (1)

Discuss the woman’s role as a femme fatale in La Belle Dame Sans Merci: is she evil, or is the knight self-deluded? Does this poem

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Discuss the woman’s role as a femme fatale in “La Belle Dame Sans Merci:” is she evil, or is the knight self-deluded? Does this poem express a fear or resentment of women? Why or why not? Provide examples to back up your points.

Presentation Recording

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Assignment 4: Presentation Recording

Worth 200 points

You must have access to audio/video recording equipment (a microphone/webcam, camcorder with digital file capabilities, or cell phone with a high quality camera/microphone) to complete this assignment.

Please write what I WILL say

Present the PowerPoint presentation designed in Assignment 3.  As a reminder, the content should focus on some aspect of social media use in the workplace.  Potential examples include the importance of companies embracing social media, advertising through social media, policies involving social media, proper professional communication through social media platforms, or any number of other angles.

The presentation must be submitted using one of the following methods:

1.      Recorded live narration of the PowerPoint slides.

2.      A video recording of the student presenting the presentation (submitted in an appropriate video format like .mov / .mp4 and uploaded to the OneDrive).

3.      A scheduled live presentation to the instructor (subject to schedule availability).

The PowerPoint presentation must adhere to the following requirements:

  1. Content:
    1. Address some aspect of social media in the workplace.
    2. Present in a clear, logical manner.
    3. Include the PowerPoint presentation from Assignment 3.
    4. Be appropriately paced and total time should not exceed ten minutes in length.
    5. Assume your target audience is familiar with the concept of social media overall.
  2. Delivery:
    1. Follow the professional presentation requirements from Chapter 12 (pages 202-224) in BCOM7.
    2. Clearly deliver the presentation content (audio).
    3. Appropriate professional attire (if using video option) or high resolution if using narrated PowerPoint option.
  3. Clarity / Mechanics:
    1. Focus on clarity, writing mechanics, and professional language/style requirements.
    2. Run spell/grammar check before submitting.

Your assignment must:

  • Be completed in PowerPoint (using either .PPT or .PPTX format) [for narrated PowerPoint option]. Uploaded video file (either .mov or mp4 file) or functioning YouTube link [for video option]. Check with your professor for any additional instructions.

Submitting your assignment:

  • Submit your assignment through the online course shell only.

The specific course learning outcomes associated with this assignment are:

  • Use writing process strategies to develop brief business documents, such as routine messages, bad news messages, and persuasive/sales messages.
  • Support ideas or claims in body paragraphs with clear details, examples, and explanations.
  • Organize ideas logically by using transitional words, phrases, and sentences.
  • Use sentence variety and effective word choice in written communication.
  • Write clearly and concisely using proper writing mechanics.

the assumption (that Klosterman makes) that people (basically all people who have and watch TV, which means EVERYONE, at least insofar as those

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the assumption (that Klosterman makes) that people (basically all people who have and watch TV, which means EVERYONE, at least insofar as those people who live in countries that allow the free viewing (not free as in money, but free as in choice) live their real lives in accordance with the fake lives they see in media, and especially the fake lives in media (TV, film) that we, the viewers, assume can be real, all while knowing they are fake. This paper can discuss these ideas in whatever way you see fit. No rules.

The country I choose is India, so read chap008 and answer the following questions based on the chap008 and provide sources   · Chapter topic 2: · Textbook Definition: · What does text book say

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The country I choose is India, so read chap008 and answer the following questions based on the chap008 and provide sources   

· Chapter topic 2: 

· Textbook Definition: 

· What does text book say as to why this topic is important to globalization: 

· What/who does the textbook say this involves and impacts:

· Your country related to that topic: 

§ Source:

· 

How your country, its workings of your topic affect them becoming or maintain international globalization: 

Source: 

Assignment IntroductionThis assignment requires you to revise your Academic Argument Essay, for which you have researched and written a first draft of an argument about a topic related to artificial i

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Assignment IntroductionThis assignment requires you to revise your Academic Argument Essay, for which you have researched and written a first draft of an argument about a topic related to artificial intelligence (AI).Many of you have found that you can use some of the same research sources in this essay that you used in your Synthesis Essay (Informative Report).Some of you have found that you can use some of the same writing from previous essays and assignments in this essay. You are free to reuse material you’ve already located through research and that you have written in previous assignments for this class, but you will likely have to re-purpose your older writing to fit the requirements of this assignment. Reports and arguments each have different purposes, so they will have different kinds of thesis statements, different topic sentences, and different required evidence. Review pages 55-6 for ways to think carefully about the purpose of your writing.If you have any questions at all about your essay, please ask me.Due DateSubmit your revision to this assignment space as a Word document by 11:59pm Friday, 6/19.FormatFormat your essay using MLA style guidelines in 12-point type, use Times New Roman font, and use MLA citations. See pages 586-87 of our textbook for more information about formatting a paper using MLA style. See pages 588-96 for an example of an essay formatted in MLA style.Length1500-2000 words (MLA headings and works cited lists are excluded from the word count)Assignment PurposeThe skills required to complete the research paper are the skills necessary to complete your college degree and to work within the larger contemporary culture. The ability to find quality, reliable information and use that information to address contemporary problems large and small is the most valued skill in most professional cultures. You will use every skill we have worked on this semester: summary, analysis, evaluation, synthesis, and argument. The research paper marks the culmination of your work in critical thinking and writing.Essay TopicYou must make an argument about artificial intelligence based on your research. That means you must compose a clear, limited thesis. The thesis must be arguable. You must support your thesis with strong chains of reasoning based in evidence. All claims must be supported by evidence. You must also make it clear to your audience why your argument matters. Why should they care about this? Persuade us that reading your paper is worthwhile.You must also address doubts and questions about, as well as counterarguments to, your position. Addressing opposing viewpoints builds your credibility as a writer. You must assume that your audience is skeptical of your claims. Avoid broad generalizations and supposedly self-evident claims. Be precise and exhaustive in your explanations.You must synthesize a minimum of three academic sources (scholarly, peer-reviewed sources) to use as evidence in support of your argument (you may also include other sources to provide context). Use this evidence concretely and with specificity. That is, simply parroting someone else’s general opinion is not evidence in itself. You must synthesize a minimum of six sources total in the research paper.Essay ChecklistEssay OpeningThe opening paragraphs of you essay should provide thorough background and context about your essay’s topic. Your thesis should be presented in this opening section. The opening may consist of several paragraphs.Content Accurate interpretation and incorporation of source texts Minimum of six credible sources synthesized in the essay, at least three of which must be academic (peer-reviewed) sources A convincing chain of reasoning supported by concrete evidence Direct quotations and examples from sourcesBody Paragraphs A sensible organization that builds on your thesis. Topic sentences must develop the thesis throughout. Unified and cohesive paragraphs Logical transitions between paragraphs Effective incorporation of quoted support, with proper formatting of in-text citation and a works cited page Concise sentences free from grammar and punctuation errorsFormat 12-point type Times New Roman (or equivalent) MLA format (heading, parenthetical quotations, works cited page) Relevant title (you must craft a title that succinctly indicates the content of your essay) Indent the first line of each paragraph Left-justified (do not center or right-justify your text)

Assignment

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1.Competitive Strategy and Strategic Marketing Plan Relationship

Research suggests that a business is likely to achieve superior revenue growth, market share, and profitability when there is a good fit between its competitive strategy and the strategic marketing programs of its various product or service offerings*

*Reference: From Chapter 9 Take-Aways in Mullins, J., Walker, O., & Boyd, H. (2013). Marketing management: A strategic decision-making approach. (8th ed.) New York: McGraw-Hill Irwin. 

 In this discussion, address the following:

  • Analyze the above concept in relationship to the airlines industry: (1) how do competitive strategy and strategic marketing programs intersect in the case of airlines and (2) in what ways can this result in superior revenue growth, market share, and profitability? Give specific examples.

2.

Part 1: Review Questions

    1. Writing clear and succinct positioning statements or value propositions can play an important role in ensuring the effective development and execution of a marketing strategy. Provide an example of a positioning statement for a major airline and explain why you feel their positioning statement is effective.  
    2. Effective brand positioning decisions establish the foundation upon which successful marketing strategies and programs are built, thereby setting the stage for the creation of brand equity. Do you agree or disagree with this statement? Choose and airline and decide if they have strong or weak brand equity. Defend your answer.
    3. In your own words (do not copy content from the textbook), what are the differences between the defender, analyzer, and prospector business level competitive strategies. 
    4. Do the same competitive strategies used by domestic companies work for global competitors? Provide an example from the airlines industry. 

Part 2: Creating a Perceptual Map for the Airlines Industry

As a marketing manager for a major airline, you are faced with many strategic planning decisions prior to launching a new branding campaign for your company. Using the Excel data file linked below, create a perceptual map with four dimensional variables that your airline faces and compare those of your top five competitors in the industry on this same map. Provide your boss with a suggested strategic directive based on your findings (Tip: Review the You Tube video How to Make a Perceptual Map Using Excel above to help in creating your perceptual map). 

Data File

  • Download the following file by right-clicking on the file link, selecting Save Target (or Link) As…, and saving to your computer.

3.Ryanair – Low Prices, High Profits, but Increasing Costs

No unread replies.No replies.

In this discussion, address the following:

    • Ryanair, Europe’s first low-fare, no-frills airline, has grown into one of Europe’s largest and most profitable airlines. Using Ryanair as your frame of reference, discuss the concept behind their pricing strategy. 
    • Do you agree or disagree with the LCC concept? Why or why not?  
    • Provide examples where appropriate. 

4.Case Study Review

Access and read the following Harvard Business Review case study: 

  • Porter Airlines (Links to an external site.)Links to an external site. (Chatterjee, 2010) (HTML webpage file/Adobe Acrobat PDF file)

Porter Airlines is a regional airline operating out of Toronto City Airport in the Toronto Islands of Ontario, Canada. Porter operates only Bombardier Dash-8 Q400 turboprop aircraft and has flights to destinations in Canada and the United States. It targets business passengers that find the Toronto International Airport unattractive. Since its inception, Porter Airlines had successfully navigated the first few years of its existence and disproved many who thought it was doomed to failure. It tapped into unmet customer needs with a unique strategy. However, a critical question that needed to be addressed was whether this particular business model, successful thus far, would remain viable going forward. Additionally, Porter needed to decide how to expand and how aggressively it should position itself upon entering new, highly competitive markets.

Case Study Analysis

Prepare your response, addressing the following items:

    1. How did Porter Airlines take advantage of a transitory business opportunity in an otherwise difficult market to mitigate several critical forces that could have prevented its success?
    2. Identify Porter Airlines’ target customer market(s) and the desired customer outcomes.
    3. What are the critical forces that Porter Airlines faces and how are they mitigated? Use the Five Forces Model of Competition to explain your answer.
    4. Identify critical resources and activities that are leveraged to meet desired customer outcomes.

5.

Part 1: Review Questions

    1. Explain why the price of a good or service must be high enough to cover per unit costs, at least in the long term, but cannot exceed its value as perceived by the customer. 
    2. A key concept in setting a price is the notion of perceived value. An essential purpose of the price set by a marketing manager should be to enable the firm to capture a fair share of the value of the product as perceived by the intended customer. Do you agree or disagree with these statements? Explain your position.
    3. Choose and airline and decide if they have strong or weak perceived value. Defend your answer.
    4. While speed to market is important in today’s fast-paced business climate, bringing the right products to market and keeping them current are far more important than seeking first-mover advantage for a product that customers don’t want. Explain how an airline marketing manager is challenged to keep their product(s) current.
    5. By definition, a product is anything that satisfies a want or need through use, consumption, or acquisition. Using the airline industry as your frame of reference, define the product that is being offered to consumers.

Part 2: Breakeven Analysis Using Excel

As a marketing manager for a major airline, you are faced with a pricing dilemma. Your supervisor just walked into your office requesting a pricing analysis for a new route offered by Your Airlines. Using the Excel data file linked below, your challenge is to determine your breakeven point for each enplanement and maintain at least 85% capacity of the 150 seats available. Additionally, your supervisor states that price integrity must be upheld and that no tickets should be sold below $120.00 per seat. You also know that a competitor is launching the same route and pricing their tickets at $135.00 per seat. Your challenge is to reduce fixed and variable costs, offer a competitive price, and make a profit on each flight. In this part of the activity, manipulate the spreadsheet numbers to achieve profitability and prepare a rationale for your supervisor as to why you believe this action is possible. Include a copy of your edited spreadsheet table (data tab) and chart (chart tab) (either copy and paste or include screen shots) in your Microsoft Word document. You may need to save your document in landscape orientation to fit all the content onto the page. If you encounter significant difficulty in doing this, email your instructor the spreadsheet file separately.

Data File

Download the following file by right-clicking on the file link, selecting Save Target (or Link) As…,and saving to your computer.

    • Breakeven Analysis Data File   (Microsoft Excel file)